PADI
Project Scope and Services:
To design a Single Sign On website targeting B2C and B2B clients, utilizing global design system, and providing various services, depending on user roles. Merging PADI Pro, PADI eLearning, PADI Shopping, PADI Gear and PADI Traveling application into one Dashboard based responsive website available across all devices.
• User Research
• Information Architecture
• UX & Prototyping
• UI & Product Design
• User Testing
• Information Architecture
• UX & Prototyping
• UI & Product Design
• User Testing
Research and Product Discovery
Service and Experience Maps
Design service journey and experience maps to properly understand the problem before constructing solution, to rapidly validate solutions with end users, and to ensure product stakeholder sign off before build begins.
User Personas
Building Individual and Group Personas, outlining user’s profile, behaviors and characteristics. Figuring out their daily tasks and responsibilities, as well as their goals and needs.
Global Design System
Colors
Design service journey and experience maps to properly understand the problem before executing a proper solution, to rapidly validate solutions with end users, and to ensure product stakeholder sign off before build begins.
Iconagraphy
Iconagraphy was designed using material design influence to properly resonate with the user. Minimalist stroke approach was used to replicate Google ecosystem and being able to give it a Native App look and feel.
Global UI Elements / Buttons / Typography etc.
Every element shares common style principals, autonomy and material design inspiration. From buttons to labels, from drop-downs to switches and radio buttons, every design piece speaks the same global PADI UI language.
High Fidelity Prototype
Embracing Power of Figma and Sketch
Using latest prototype building tools to collaboratively construct a grid-based living body of information and responsive elements. Creating a beautiful interfaces living across all devices and web browsers.
