prAna
Project Scope and Services:
To create a seamless experience of prAna e-Commerce shopping, using responsive design methodology, gobal design system and prototype user testing. From Typography to Colors, from Iconography to Responsive Reusable Component System, from Mobile to Desktop.
• User Research
• Information Architecture
• UX & Prototyping
• UI & Product Design
• AB Testing
• Information Architecture
• UX & Prototyping
• UI & Product Design
• AB Testing
Design System and Styleguide
![](https://cdn.myportfolio.com/bf0cbf54-6f49-4c8e-86c6-ecb7b21c12a3/a3ce9f77-e9d1-454a-b2a1-215f3edd6231_rw_1920.jpg?h=9b3ee7c7e67e1e2b60d2868da6bb61b5)
Unified Global Design Language
All the visual elements, and design patterns are compiled into a single live library, which can be updated on demand by any UX Designer, when the needed additional component is needed.
![](https://cdn.myportfolio.com/bf0cbf54-6f49-4c8e-86c6-ecb7b21c12a3/abcffe59-25ea-47fc-90dc-7210ac943d13_rw_1920.jpg?h=b998810d0c4e83eb8a5a58470ccaee31)
Wireframe UX to Pixel Perfect UI
Full Scale hi-fidelity clickable prototypes, complimented by annotated wire-framing across all devices and all breakpoints prior UI implementation and design process.
![](https://cdn.myportfolio.com/bf0cbf54-6f49-4c8e-86c6-ecb7b21c12a3/639510fe-469d-4ce8-9d8f-1ada00ee4f09_rw_1920.jpg?h=727e5c388dfb3457b18e05f744d31aa1)
Gorgeous Design Across All Devices
Fully responsive, scalable, modern layout, easy to digest information, clear imagery, and simple minimalist design. The product conveys the message and shopping experience is a flight by joy.
![](https://cdn.myportfolio.com/bf0cbf54-6f49-4c8e-86c6-ecb7b21c12a3/0367d177-e5c5-4c68-8f95-11fe5d9ca1ec_rw_1920.jpg?h=66786be2b08709c3b560308d2a06c2c1)