Project Scope and Services:
To create a seamless experience of prAna e-Commerce shopping, using responsive design methodology, gobal design system and prototype user testing. From Typography to Colors, from Iconography to Responsive Reusable Component System, from Mobile to Desktop.
• User Research
• Information Architecture
• UX & Prototyping
• UI & Product Design
• AB Testing

Design System and Styleguide
Unified Global Design Language
All the visual elements, and design patterns are compiled into a single live library, which can be updated on demand by any UX Designer, when the needed additional component is needed.
Wireframe UX to Pixel Perfect UI
Full Scale hi-fidelity clickable prototypes, complimented by annotated wire-framing across all devices and all breakpoints prior UI implementation and design process.
Gorgeous Design Across All Devices
Fully responsive, scalable, modern layout, easy to digest information, clear imagery, and simple minimalist design. The product conveys the message and shopping experience is a flight by joy.​​​​​​​
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